34% of Vevo music fans say they pick and choose amid many music types, although 25% are just locked into one kind. As a group, Vevo points out, millennials report they watch more Netflix than they do cable, though for Vevo the point seems to be that “visual content” is doing well with this age group. (Another chart shows the upticks for Instagram, Snapchat and less so, Vine.)
Interestingly, our music genre, alternative, was the leading genre in sales in the United States with over 50 million albums sold each year (3 out of the last 5 years).
Digital has vastly changed the way audiences consume music videos. The number of digital music downloads that occurred in 2004: 4.6 million. More recently, there were 118 million digital music downloads that occurred in the United States alone in 2013. The most popular internet service to access music is YouTube, with 91% brand saturation.
Target Audience
We decided that for our chosen, young band, that our target audience would be teenagers (around 16-25 years old), after looking into indie band target demographics, it is evident that, generally, indie/alternative bands have 'younger' audiences. Similarly, since we plan to distribute our media product on YouTube, it is evident that the site is perhaps most popular with this demographic for watching music videos.
Target Audience
We decided that for our chosen, young band, that our target audience would be teenagers (around 16-25 years old), after looking into indie band target demographics, it is evident that, generally, indie/alternative bands have 'younger' audiences. Similarly, since we plan to distribute our media product on YouTube, it is evident that the site is perhaps most popular with this demographic for watching music videos.
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