Jake Nava - Director Analysis

Jake Nava is a director of music videos and TV commercials, having created award-winning works over the past decade for some of the best-known artists and brands worldwide.

Whilst completing his film degree, Nava began his professional career directing music videos and films for MTV Sports. He went on create videos for various artists, including Britney Spears and the Rolling Stones.

Here are a few of Jake Nava's music videos, perhaps the most 'iconic' being Beyonce's 'Single Ladies':

Nava presents many conventions of typical music videos, particularly in the 'pop' genre. Perhaps the most common convention being the voyeuristic treatment of the female body. This is mostly displayed through women's lack of clothing as well as their dancing.  Conforming to a previous blog most on the importance of matching visuals to the lyrics, most of Nava's music videos display this and in this way is conventional of typical music videos.

Jake Nava - A Summary: