Analysis of Alternative Music Video - Two Door Cinema Club - 'Something Good Can Work'

The Artist

Two Door Cinema Club are an Irish indie rock/alternative band from Bangor,Donaghadee, Country Down, formed in 2007. The band consists of Alex Trimble (vocals, rhythm guitar, beats, synths), Sam Halliday (lead guitar, backing vocals), and Kevin Baird (bass, synths, backing vocals).
The band's debut album, 'Tourist History', was released on 1 March 2010 by French independent record label Kitsuné Music. In the United States, where the band are signed to Glassnote Records, the album was released on 27 April 2010. 'Tourist History' was selected for the Choice Music Prize for Irish Album of the Year (2010) the following year.

The Record Label
Glassnote Records (also known as Glassnote Entertainment Group LLC) is a record label that was launched by American music executive, Daniel Glass, in 2007. The label primarily has a lineup of indie rock and alternative rock artists, most notably Mumford & Sons. The label has also released music from popular artists in other genres, such as Chvrches. The label's music is distributed by Universal Music Group.

Narrative
Two Door Cinema Club's music video mostly consists of performance, however, it does follow the band as they explore a rather sunny and pleasant looking country (jumping in pools etc.).

Mise en scene
Setting and Location
Conforming to the song's pleasant and cheerful feeling, the music video takes place in various sunny places including a pool, the woods, dodgems and a desert - all of which have positive connotations. In this way, this reinforces the lyrics and title of the song, 'something good can work'.
Costume and Make-up
All three band members wear very casual outfits of t-shirts and jeans/chinos, suggesting that the band are perhaps aiming to be relatable. Their outfits also helps to display how the band which to be presented, fitting in with the conventions of a indie/alternative band.

Lighting and Colour
Throughout the music video there is use of high key lighting reflecting the cheerful tone of the lyrics and the music. Even when there are scenes not in daylight (on the dodgems) the colours used are very warm and thus reinforces the light-heartedness of the song and the music.