Wolf Alice's Target Audience

Looking target audience for our chosen band 'Littlewing' is easier when looking into bands who fit into the same genre, since our band are still quite small; however, they do still seem to have the same target audience. Wolf Alice are a indie rock/alternative band whose target audience is mostly teenagers/young adults.

A journalist writes:
"Like Peace, Wolf Alice are unafraid to discuss a range of weighty topics. Unlike Peace, Wolf Alice have the sophistication and subtlety to pull it off. They address depression, anxiety, jealousy, nostalgia, isolation and mortality over the course of an album that never feels content to fall back on clichés. These are issues that will be at the centre of the lives of wolf Alice’s target audience – teenagers – an audience who are used to being patronised or ignored. Wolf alice never do that."

In this way, their target audience is perhaps defined by what their songs are actually about, since it is evident that young teenagers would relate to such topics, perhaps most painfully mental health issues. Despite this, it is clear that Wolf Alice and our small band 'Littlewing' do connect and thus their target audience consists of people mostly between the ages of 16-25. 

Creating a music video for this demographic is perhaps made easier by the fact that we fit into this category and so have more insight into what works well. 



How does Wolf Alice appeal to their audience?

Roswell said to the Guardian that what people connect to in 'My Love is Cool' is the idea of "coming of age" "not like 16 but the wobbly ages of 18 and 20". Alicia Carter writes, "there is sense of the band emerging into adulthood and realising they can't escape the feeling of being trapped". This transition to adulthood engages their teen/young adult audience since they relate to this directly. Also, due to the band being led by a female, it can be argued that their audience is perhaps more female. Recently, at Reading Festival it was evident that the majority of bands had male lead, therefore making Wolf Alice stand out more, providing a strong female lead which is perhaps not so common. In fact, the lack of female leads at Reading Festival has been a subject of controversy in recent times. Consequently, female audience may relate to the band more out of a sense of female empowerment, as well as relating to their lyrics.

As a band originally from Camden, it can also be argued that the band have a lot of British following. Building a British fanbase enabled the band to go onto a US tour in 2016. Perhaps why the band are so popular in the UK is the fact that some of the band's music is similar to 80s grunge/punk, particularly their single 'Fluffy' which is very reminiscent of 80s Sex Pistols. Thus, the inter-textual reference allows the band to engage in British punk ideology which the 'Fluffy' music video demonstrates.