Warren Fu is an American music video director, illustrator and designer. He has directed promos for Daft Punk, Snoop Dogg, Pharrell Williams, The Strokes, Haim, The Killers, Depeche Mode, Weezer and Mark Ronson. Fu is signed to Partizan Entertainment worldwide for commercials and music videos, and Creative Artists Agency for feature films.
"With a background in Art Direction, Warren Fu’s style is very visually orientated. Before stepping into music videos he was designing and developing imagery for LucasFilm, and through this work he’s refined a retro-futurist aesthetic that has carried over to bands. Fu is famous for his use of large-scale signage, with huge illuminated signs acting as the centerpiece for many of his productions." A good example of this is Haim's 'If I Could Change Your Mind'. This level of influence shows just how much respect he is afforded in terms of shaping a band’s image – no small thing when the names involved are as big at the ones he’s working with."
Illuminated signs seem to define the band's iconography, as well as serving as a perfect tool for getting the band's name out there in a memorable way. This is arguably particularly useful for less well-known bands.
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